5/29/2023 0 Comments Price is right logos![]() ![]() ![]() Owned by Mattel since 1993, Fisher-Price remains a staple in kids toys and at the end of last year introduced a new identity designed by New York, NY-based Pentagram partner Emily Oberman. If you have kids or were a kid (which you were) you have most likely gleefully played with (or had to endure) a Fisher-Price toy. Headquartered in East Aurora, NY, the company has produced - among more than 5,000 different toys over the decades - classics like the Corn Popper, the Chatter Phone, and the endless barrage of Little People. Established in 1930 by Herman Fisher, Irving Price, Margaret Evans Price, and Helen Schelle, Fisher-Price is a brand of educational toys for children and infants.
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